Representation roundup
By Adnews Staff
Online publisher Six Apart has signed an exclusive Canadian advertising sales representation agreement with BBS Media of Toronto. Six Apart operates a collection lifestyle blogs that attract approximately 12 million unique Canadian visitors per month. The blogs are divided into categories including Home, Women's Lifestyle, Gaming, Healthy Living, Entertainment and Technology. "Six Apart offers marketers a whole new approach to social media," said Ryan Fuss, sales director at BBS Media. "From keyword and phrase targeting of traditional display ads and branded blog posts, to vertical blitzes and skinning across targeted channels, we can now fully harness the power and scope of the social universe and offer our clients access to the world's most influential bloggers, and most importantly, their audience."