Chariot Carriers retains Hill & Knowlton
By Adnews Staff
Chariot Carriers of Alberta has hired Toronto-based Hill & Knowlton as its public relations agency of record for North America. The company manufactures child transportation products. Hill & Knowlton won the account in a competitive review involving an unknown number of firms. The assignment also includes media relations, social media activities and marketing communications. A new North American campaign will begin in 2011 intended to increase awareness of the brand. "At Chariot Carriers, we are guided by values such as work-life balance, environmental sustainability and corporate responsibility," said Dan Britton, president and CEO of Chariot Carriers. "We believe Hill & Knowlton is equally committed to these core principles. Their enthusiasm, motivation and experience in public relations make them a perfect fit with our culture."