L'Aubainerie begins rebranding campaign in Quebec
By Adnews Staff
Quebec clothing retailer L'Aubainerie is conducting a new campaign in support of its recent rebranding effort. The campaign was developed by LXB of Montreal, which also handled the rebranding work. It includes seven television commercials, flyers, in-store displays, a new website, a fashion show and a 15-minute promotional video in the form of a television program called Illico: Fashion in the Spotlight. The campaign promotes the company's new spring and summer product lines. "L'Aubainerie is at the point in its history where it fully endorses its leadership role," said Robert Senécal, director of planning and development at LXB. "We needed to develop a communication platform that would propel L'Aubainerie's image to the next level and reflect its actual standing. The new signature captures L'Aubainerie's DNA, 'Shop. Dress. Shine.' We believe that the company's target customers will recognize themselves in this new positioning, and will be better able to appreciate the breadth of what L'Aubainerie has to offer."