Canadian Urban Transit Association begins Retire Your Ride campaign
The Toronto-based Canadian Urban Transit Association has begun a national advertising campaign promoting the Government of Canada "Retire Your Ride" program, which offers incentives to consumers who scrap cars from 1995 and earlier. One such incentive is free monthly bus passes. "Our new awareness campaign links clean air, public transit and Canada's vehicle scrappage program," said association chair Charles Stolte. The campaign will run on transit systems in 65 communities nationally.