Environics Analytics, Research Now form partnership
By Adnews Staff
Research companies Environics Analytics and Research Now have formed a partnership. Research Now's online panel of 400,000 Canadians will now make use of Environic's Prizmc2 segmentation system. Research Now's panel provides information on approximately 500 attributes, including demographics, marketplace behaviour, media preferences, finance and health care. The Environics segmentation system tracks 11,000 variables intended to help marketers find the most receptive audience for their products and services. The agreement is part of a global partnership between Research Now and Experian, which operates the Prizmc2 system in Canada in association with Environics. "This is a great partnership that will allow our clients to get deeper insights into the behaviour and mindset of Canadian consumers," said Jan Kestle, president of Environics Analytics. "It allows marketers to augment their customer data with the power of thousands of variables available through Research Now panel participants linked to Prizmc2. We can provide companies with vivid consumer portraits, and this partnership allows them to talk to their best segment to enhance their customer data."