Hitwise moves into Canada
By Adnews Staff
New York-based Internet measurement company Hitwise plans to expand its operation to include Internet usage in Canada. The company will report on 85,000 websites across 160 categories. The data will come from the Internet activity of 100,000 Canadian Internet users. "In order to grow and protect market share, businesses must have sound data to base decisions on," said Chris Maher, president of Hitwise. "Hitwise provides the most timely and comprehensive intelligence about Internet usage and will now help marketers better understand the specifics of the Canadian market." Hitwise is a division of Experian.
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