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Representation roundup

Edmonton radio station Hot 107 has signed an exclusive advertising sales representation agreement with Astral Media Radio Sales of Toronto. The station, which went on the air on Oct. 6, is aimed primarily at women between the ages of 15 and 34. "The target group has been under-serviced in the Edmonton marketplace and Hot 107 brings a new vibrant, high energy format into the existing environment," said Lesley Conway-Kelley, general manager at Astral.

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