Scream to become Dusk
By Adnews Staff
Corus Entertainment of Toronto will rebrand its horror specialty channel Scream as Dusk on Sept. 9. The channel will also begin airing a larger range of programming intended to appeal to a broader audience. The new lineup will consist of suspense, thriller and supernatural-themed movies and television series. "Dusk's visually dramatic new on-air look and schedule builds on the huge popularity of suspense and thriller-based programming, and the growing fascination with supernatural, paranormal-themed films and television series," said Jim Johnson, the channel's marketing vice-president. "This combination of genres will provide a new viewer experience that will satisfy audience's appetite for suspense-fueled programs that combine fear and desire with darkness and excitement." Dusk is a joint venture of Corus Entertainment and Canwest Global Communications.