Sirius Canada conducts Face the Music promotion
By Adnews Staff
Toronto-based satellite radio company Sirius Canada has begun a promotion called the "Face the Music Tour." The initiative makes use of kiosks that will be installed at a number of summer events nationally. Users of the kiosks can participate in a music trivia game. The game can also be played online at <http://www.facethemusictour.com>. At the end of the promotion, the player with the highest score will win a trip for two to New York or Los Angeles for a concert. "Music lovers are often also music trivia buffs, and we love the idea of putting them to the test in this fun way," said Janet Langille, marketing vice-president at Sirius. "The tour not only challenges Canadians' musical knowledge, it also allows them to discover new artists and genres they might not be familiar with and gives them a chance to win amazing prizes. It's also a great introduction to all the other great sports, news, talk and entertainment content available on Sirius."