Healthwinds Spa hires Siren Group
By Adnews Staff
Toronto-based Healthwinds Spa has retained public relations agency The Siren Group, also based in Toronto, to promote the opening of a new location in that city. The year-long initiative will aim to raise consumer and media awareness of the company and its services. The campaign will include media co-promotions, media and consumer events, national media relations and product placement. On-site materials, direct mail and email will also be used. In addition, a new website for the company has been constructed at <http://www.healthwindsspas.com>. The campaign was developed in association with Boss Print and Design. "Our marketing and PR plan will communicate our objective to offer a unique and tailored approach to health and well-being that has differentiated us from other day spas," said Kailee Kline of Healthwinds. "Our new location will exceed our guests' expectations with a wellness experience that relaxes and renews, while continuing to offer the quality care clients have come to expect from us."