Elevate Sport retains BCo Communications
By Adnews Staff
Clothing company Elevate Sport has hired BCo Communications of Vancouver as its public relations agency of record. The agency will manage communications activities for the company, particularly media relations campaigns for its 2010 Olympic and Paralympic Winter Games licensed products. "BCo's knowledge of the Canadian marketplace and understanding of our business made them a clear choice to be our public relations agency," said Will Andrew, president of Elevate Sport. “We are continuing to grow at an incredible pace, particularly as we get closer to the Winter Games, and we think it's time that we tell our story of determination and success." Elevate Sport is a subsidiary of the Trimark Sportswear Group.
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