COMPAQ TARGETS BACK-TO-SCHOOL MARKET
By Adnews Staff
Compaq Canada of Richmond Hill, Ont. launched a promotion earlier this month to gain sales in the back-to-school buying period. Through the Get Back With Compaq promotion, customers who purchase a Compaq Presario PC between July 2 and Sept. 29 will receive a scratch-and-save card to get their Presario free, or to get cash rebates of $100 or $250. Radio advertising for the promotion began this week. Point-of-sale materials started earlier this month. The advertising was created by Ammirati & Puris/Lintas of Toronto. In addition, Compaq cut the prices this month on its Presario computers in Canada by up to 20%. The price on selected models of the 9600 Series were dropped by up to 18%, while the cost of the Presario 7200 Series fell 20%.