BRK HANDS ACCOUNT TO GRAPHIC PARTNERS
By Adnews Staff
BRK Brands Canada of Toronto gave its account last week to Graphic Partners International of Mississauga, Ont. The agency won the business in a competition with five other agencies based on the "strength of its retail knowledge, strategic focus and creative and production capabilities that are tuned to meet the pace of our business," BRK marketing manager Paul Montgomerie says in a release. The incumbent on the account was Nucomm Communications of Toronto. Graphic Partners will launch a print and TV campaign for BRK in the fall. BRK markets smoke detectors and carbon monoxide detectors under the First Alert name.
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