Trillium Gift of Life Network begins awareness campaign
By Adnews Staff
The Toronto-based Trillium Gift of Life Network will begin an advertising campaign today intended to raise awareness of the need for organ and tissue donors in Ontario. The campaign, aimed primarily at young people between the ages of 16 and 24, is set to coincide with the start of National Organ and Tissue Donation Awareness Week. The initiative consists of a website and social media activities, as well as transit, online and poster advertising. This is the first time the organization has conducted an ad campaign.
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