Please login to continue



Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Olymel begins awareness campaign in western Canada

Food company Olymel has hired Bleublancrouge of Montreal to develop a new advertising campaign in support of its expansion into western Canada. The campaign will seek to raise awareness of the company's products. The campaign consists of seven-second commercials featuring product shots and an accompanying voice-over. ''In this product category, it was time to define a new tone to reach consumers,'' said Gaétan Namouric, creative director at Bleublancrouge. ''We decided to treat consumers differently, by respecting their intelligence, with a clever, humorous and original campaign, just like we do it for cars, handbags or cell phones.'"

« Back Next »

Related stories Comments