HERSHEY MOVES POT OF GOLD SOUTH OF THE BORDER
By Adnews Staff
Hershey Foods Corp. of Hershey, Pennsylvania will begin selling a reformulated version of Pot of Gold boxed chocolates in the U.S. in November. Currently the treat is only available in Canada. Hershey reformulated the chocolates with different kinds of filling and a different chocolate because consumer taste tests showed the new version did better in the U.S., U.S. spokesperson Bonnie Hinkson told Adnews this week. Hershey is introducing Pot of Gold in the U.S. to help it gain market share in the only season it isn't number one - Valentine's Day. DDB Needham Worldwide of New York will handle advertising for the chocolates in the U.S.
« Back Next »
Comments
blog comments powered by Disqus