FINANCIAL SERVICES MARKETING CONFERENCE
By Adnews Staff
The Institute for International Research of Toronto is hosting a conference in Toronto on Sept. 10 and 11 called Financial Services Marketing. Specific emphasis will be placed on techniques for targeting and servicing high net worth individuals and utilizing effective database marketing techniques. Speakers at the event are from Canadian Imperial Bank of Commerce, Equion, Midland Walwyn and Merchant Private Trust. Database marketing sessions include keynote speaker, Chicago-based Infoworks senior vice-president Behram Hansotia.
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