Bleublancrouge develops Indian anti-smoking campaign
By Adnews Staff
Bleublancrouge of Montreal has developed a campaign for the Cancer Patients Aid Association of India intended to discourage smoking in that country. The campaign, called "Cigarettes Smoke People," seeks to convey the health effects of smoking. The creative depicts burning human arms holding cigarettes. "The concept is hard-hitting and it will definitely make a difference in society," said Anita Peter, director of the association. "We need to create more awareness about this emerging epidemic."
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