Asian Coast Development retains Pilot PMR
Toronto-based Asian Coast Development has hired Pilot PMR, also based in Toronto, to handle communications for the Ho Tram Strip, a resort area currently being developed near Ho Chi Minh City in Vietnam. Pilot PMR won the account in an agency review described by the company as "informal." The assignment includes North American media relations, publicity and corporate communications. "It was clear as we began our agency search that Pilot PMR understood the magnitude and, even more important, nuances of the communications and brand development work at hand," said Mike Aymong, chairman of Asian Coast. "A global project demands that our partners not only provide tactical support, but a strong injection of senior counsel, and Pilot can deliver on both fronts."