Burt's Bees Canada hires Zig
By Adnews Staff
Burt's Bees Canada, a maker of personal care products, has retained Zig of Toronto as its agency of record. The firm will work to support the Burt's Bees product line in Canada. "Burt's Bees is dedicated to doing the right thing for our brand and our loyal consumers, and our partnership with Zig is an example of that commitment," said Maureen Pharand, the company's marketing manager. "Zig's recognized ability to create ideas in their most powerful form, particularly in the digital space, will enable us to consistently reach out to and inform our customers in new and exciting ways."
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