COHN & WOLFE SNAGS NEW SOFTWARE BUSINESS
By Adnews Staff
Cohn & Wolfe of Toronto has been given the Technologies for Growth International PR business. The agency won in a competition earlier this month with two other agencies because of its experience in the hi-tech industry, president Geoff Flood says in a release. Privately-owned T4G makes point-of-sale software, and back-end office software which tracks things such as inventory. The year-old company decided to hire an agency now because it plans to launch its software in retail stores in the fall. Currently it is available only through T4G's sales force. Earlier this month, T4G won the Microsoft Retail Application Developer Award.
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