Samsung Electronics Canada breaks Ctrl P campaign
By Adnews Staff
Samsung Electronics Canada of Mississauga has begun a new advertising campaign called "Ctrl P" in support of its printers for businesses. The Canadian campaign is part of a global initiative by the parent company that will run in 14 countries. The campaign includes online ads, banners and billboards intended to raise awareness of the company's products among IT decision makers. "The printer business is a major growth area for Samsung," said Ron Hulse, vice-president of IT marketing at Samsung Canada. "Samsung's market share is currently in second position in the worldwide laser printer industry and the company is moving forward to increase significant growth in this area. The 'Ctrl P' campaign is a key element of Samsung's growth strategy for both the printing business and for global brand overall."