Shoppers Drug Mart readies Murale concept stores
By Adnews Staff
Toronto-based retail chain Shoppers Drug Mart will introduce a new retail beauty concept store called Murale in November. The stores will specialize in advanced dermatological skin care and luxury beauty products. According to the company, the stores will feature an "elevated level of expertise, personal service and unbiased advice." The company plans to launch two stores before the end of the year. The first will open in Ottawa in November, while the second will be located in Montreal. "Murale is a beauty masterpiece that will give access to the most innovative and leading beauty products, services, consultation, and advice," said Jurgen Schreiber, president and CEO of Shoppers Drug Mart. "In developing this concept we truly had no boundaries or borders, allowing us to select the finest products and expert services in beauty."