Giraffe Condominiums campaign begins in Toronto
By Adnews Staff
Real estate developer TAS DesignBuild has begun an advertising campaign to promote a new project in Toronto called Giraffe Condominiums. The campaign, developed by L.A. Inc., features various facts about giraffes. "We plan to develop a building that consumers will talk about, and a concept that will create interest," said Mazyar Mortazavi, a principal at TAS DesignBuild. "We understand it's an unusual name but want those seeing our ads to think and talk about their home and how they inter-relate with their environment. The giraffe is a great symbol to start that conversation." The ads are running in Metro, 24 Hours and the National Post.
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