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LG Electronics promotes Touch phones

LG Electronics Canada began an out-of-home campaign in Toronto last week in support of its LG Touch line of cell phones. The ads coincide with the release of the Apple IPhone in Canada. The initiative consists of washroom posters bars and restaurants. The creative takes the form of a block of text resembling a page from a book of fairytales. The copy describes a group of people who were waiting for apples, but found that other kinds of fruit can taste just as good. The ad ends with the line "Life's good when you have choice." The posters have been placed in areas likely to have high concentrations of people interested in new phones.

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