Swing Think begins Best Lie About Your Age contest
By Adnews Staff
Toronto-based marketing firm Swing Think has begun a promotion on behalf of its DefineYourself.ca website called the "Best Lie About Your Age Contest." The initiative will run from July 15 to Aug. 22. During the national contest, women can visit the site to submit the biggest lie they ever told about their age. The winner will be selected by a judging panel of anti-aging experts. The grand prize winner will receive a $1,000 credit at MedSpa. "It's a known fact that women lie about their age, but nobody wants to admit it until they get caught," said Catharine Fennell, managing partner at Swing Think. "We think this contest is a great way to open up dialogue about why women lie and share some great stories." DefineYourself.ca is aimed at baby-boomer women and covers the subject of their attitudes about aging.