MPH TO PROMOTE PHONE HOLSTER
By Adnews Staff
The MPH Group of Toronto introduced its Magnum Phone Holster to Canada late last month, and will look for an agency to promote it within six months, sales and marketing representative Chris Bell told Adnews this week. The holster is an underarm shoulder device that carries most makes of cellular phones and other portable communication devices such as walkie-talkies and tape recorders. It will be available in the U.S. in two months and in Europe within six months. MPH will launch a North American trade campaign for the product in August. Advertising will be created in-house until an agency is hired. MPH is a privately-owned company which has been operating for just over a year.
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