Frito Lay Canada conducts Ruffles campaign
Frito Lay Canada has begun an out-of-home campaign in western Canada to promote its Ruffles Thick Cut potato chips. The billboard creative illustrates the larger size of the chips by means of a motorized board that expands vertically by four feet. These billboards are currently installed in Calgary and Winnipeg. In Vancouver, an animated ad is being projected onto a wall on weekends in the downtown nightclub region. The campaign, developed by BBDO Toronto, will run until mid-June.