Kerrwil Publications prepares Trailer Boating Canada
By Adnews Staff
Kerrwil Publications of Toronto is readying a new magazine called Trailer Boating Canada. The publication will be aimed at non-boaters between the ages of 25 and 45 who are interested in the boating lifestyle. The magazine will be issued three times per year and will have a circulation of 30,000. It will be distributed by subscription, by newsstand and through boat shows. The content will include travel destinations, towing information, water safety and product reviews. "We will demonstrate that boating can be a very accessible and affordable recreational pursuit for successful young families," said Elizabeth Kerr, publisher of Canadian Yachting magazine, another Kerrwil property. "Boaters spend over $15 billion a year in the Canadian economy, $7.39 billion of that is tourism and related retail spending. Trailer Boating Canada targets that directly."