Canadian Family signs distribution deal with Our365
By Adnews Staff
Parenting magazine Canadian Family has signed a three-year distribution agreement with Our365. Through this deal, the magazine will be distributed to new mothers in English Canada through 260 hospitals. "This partnership enables us to reach new and expectant moms at a time in their lives when they have so many questions about parenting and motherhood," said publisher Carina D'Brass Cassidy. "In conjunction with our advertising partners, Canadian Family offers information about a wide variety of products and services at a key time when these families are hungry for this information and establishing their brand preferences." Our365, formerly Growing Family, specializes in hospital-based sampling programs, as well as online, direct mail and telemarketing communications.