SECOND HAND SMOKE COMPARED TO CHOCOLATE CHIPS
By Adnews Staff
Secondhand smoke is no more harmful than drinking water and eating cookies. That's the message U.S.-based Philip Morris is trying to get across with a European print campaign beginning this week. The print ads will cite research that eating pepper, drinking chlorinated water and eating cookies can pose a higher health risk than secondhand tobacco smoke. The ads will also promote results from a survey that says Europeans don't want government officials adopting laws that govern smoking in public places. The 15 European Union member states already have 40 laws restricting smoking, but the laws aren't as strictly enforced as similar laws in the U.S. The campaign was created by Bansfair Sharkey Trott of London.
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