INNOTECH PUSHING MORE PRODUCTS
By Adnews Staff
The Wolf Group of Toronto is launching a North American print campaign next month for Innotech Multimedia's new CD-ROMs. Innotech is introducing six titles later this month and will launch another 10 per month for at least the following four months. These are educational, reference and cultural CDs. Innotech will introduce five search-and-retrieval computer programs for use on the Internet in the second half of 1996. These will be backed by a North American print and public relations campaign. Wolf was hired by Toronto-based Innotech in May in a competition with three other agencies. Innotech previously handled advertising in-house but decided to hire an agency when it expanded its product line.
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