FADOQ Network begins new campaign
By Adnews Staff
The Montreal-based FADOQ Network, an association for people over the age of 50, has begun a recruitment campaign aimed at baby boomers. The campaign, developed by Republik, includes newspaper, magazine and outdoor advertising, as well as a new website at <http://www.fadoq.ca>. The creative features a spokescharacter called Paul Hervieux who, according to the agency, "represents the endless possibility generation." The initiative also includes the introduction of a new logo and a new membership card for the organization. The association has approximately 280,000 members.
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