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TELEMEDIA CHANGES FM STATION FORMAT

By Adnews Staff

Toronto-based Telemedia Communications expanded its adult contemporary format to Central Ontario last month. The company has changed its Orillia station, CICX-FM 105.9, from country to adult contemporary, targeting women aged 35 to 44. Just under a year ago Telemedia launched EZ Rock 97.3 in Toronto with the same format.

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