ON-LINE SERVICE USING CANADIAN-MADE PR
By Adnews Staff
CompuServe Incorporated of Columbus, Ohio has hired someone with Canadian know-how to put its best face forward in Canada. The large on-line service, which allows suscribers into its own private sites and provides access to the Internet, hired Heather Reid & Associates of Toronto last month after talking to several public relations agencies. CompuServe decided to hire a Canadian agency because it "recognizes the growth potential in Canada and the need to align itself with Canadian-based, marketing-driven public relations counsel," Compuserve's international president Steven Stanbrook says in a release. "We're working to enhance our service to Canadian members by increasing the breadth of Canadian content, simplifying access to Canadian services and upgrading our network speed and capacity in Canada." PR was previously being handled in-house from the company's U.S. headquarters.