CAF TO VET TOBACCO ADS
By Adnews Staff
The Canadian Advertising Foundation has taken over the job of checking tobacco ads to make sure they comply with the tobacco industry's self-imposed code. The law firm Scott & Aylen was previously doing the job with the help of the Tobbaco Advertising Supervisory Committee. The latter was made up of Patrick McDougall, president of the Association of Canadian Advertisers, John Sinclair, president of the Institute of Canadian Advertising, and Joseph Mullie, general manager of the Quebec ad agency umbrella group, L'Association des agences de publicité du Québec. From now on, ads that pass muster will be assigned a CAF clearance number. "The Canadian Advertising Foundation's mandate for advertising industry self-regulation and our experience in advertising copy review for other industry sectors suggest that the CAF is the right organization to provide advertising pre-clearance services," CAF president Linda Nagel says in a release. Late last year the Canadian Tobacco Manufacturers Council released its Tobacco Industry Voluntary Packaging and Advertising Code. Under the self-policing policy, the three CTMC member companies are obliged to have all ads okayed by an outside body. Members of CTMC are Imperial Tobacco Ltd., RJR Macdonald Inc. and Rothmans, Benson & Hedges Inc.