Canon Canada begins print campaign
By Adnews Staff
Canon Canada of Mississauga has begun a print campaign to promote its ImageRunner 80 series of multifunction devices. The campaign consists of four executions depicting how the machines can be customized to fit into various business environments. Each ad consists of an image of one of the machines formed from text describing its features. The ads will run in major newspapers, business magazines and trade publications until June. “This new campaign not only highlights the versatility of our products, but also the innovation behind them,” said Dave Silvestri, manager of channel marketing in the imaging systems group at Canon Canada. “Each of the four advertisements provides a depth of information about Canon’s ImageRunner 80 series in a unique and understated way. The creative for these ads reflects the way in which our products adapt to individual needs.”