Lulu.com hires LexPR
By Adnews Staff
Online publishing company Lulu.com has appointed LexPR of Toronto its public relations agency of record. Lulu.com began its agency search in early 2007. Six additional agencies competed for the account. “Lulu.com chose LexPR because of the agency’s strength in blending outstanding creative and strategy with strong social marketing capabilities,” said Gail Jordan, director of public relations at Lulu.com.
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