Pizza Pizza prepares subway station campaign
By Adnews Staff
Pizza Pizza will begin a one-month out-of-home advertising campaign in Toronto on April 9. The campaign, which will take place in the St. George subway station, will consist of 30 vertical posters, wall and floor images, column wraps, window decals and stair riser graphics. The creative promotes the chain’s 40-year history. “We're trying to reach as many people as possible to thank them for 40 great years and let them know how proud we are to serve them and just be there for them at all times,” said Pat Finelli, vice-president of marketing at Pizza Pizza. “We chose the St. George station for this particular campaign because it's a heavily traveled commuter, entertainment and university hub station, enabling us to reach out to a broad audience segment.”