Royal LePage conducts contest promotion
By Adnews Staff
Toronto-based real estate company Royal LePage has begun an online campaign to promote a new contest called “Tell Us Your Story and Win.” The effort is intended to increase brand awareness and depict Royal LePage agents as professionals who work to help their clients and their communities. The contest is being conducted through the <http://www.royallepage.ca> website. Visitors to the site can enter by submitting a story about how a Royal LePage agent helped them buy, sell or rent a property, or made a difference in a community. Three winners will receive home makeovers worth $5,000. The contest will run from March 1 to June 30. Banner ads promoting the contest are running on sites including MSN.ca, Google.ca, Yahoo.ca, HGTV.ca, CBC.ca, 50plus.com and CTV.ca. They were created by Digital Means of Toronto. Brochures distributed by agents will also support the contest. “This campaign has been designed to reinforce our tagline, ‘Helping you is what we do,’ which was launched last year,” said Lisa da Rocha, vice-president of marketing communications at Royal LePage Real Estate Services. “Helping is at the heart of what we do and our culture of collaboration, service and support is reflected everywhere in the business.”