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Virgin Mobile Canada begins Freedom Day campaign

Toronto-based cell phone provider Virgin Mobile Canada began a campaign yesterday to raise awareness among Canadian cell phone users that wireless number portability will become available on March 14. As of that date, cell phone users will be able to take their existing phone number with them to a new provider. As part of the first phase of its awareness campaign, Virgin has installed street posters in large metropolitan areas nationally describing March 14 as “Freedom Day.” Print ads are also part of this phase, featuring a countdown of the days remaining until March 14. The company has also created a new website at <http://www.youcanswitch.ca> to provide information about wireless number portability and instructions on how to change providers. On March 14, the company will conduct a special event in Toronto during which Virgin founder Richard Branson will escape from a “mobile jail cell” in Yonge-Dundas Square.

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