CALLING CARD PROGRAM COMES WITH INSURANCE
By Adnews Staff
The Marketing & Promotions Group of Toronto is selling what appears to be a waste-free promotional phone card. The Free Time Plus cards are sold to a marketer at a price based on the the total number of long distance minutes M&PG estimates will be used when the marketer gives out the calling cards in a promotion. The marketer will also buy an insurance policy which will pay for any minutes exceeding the total that were paid for in a particular promotion. M&PG says a lot of money is wasted on promotional calling cards because people pick them up at affairs such as trade shows, and then just throw them out. The insurance is offered by SCA Telecard Services of Dallas, Texas. The long distance minutes are provided by FreeTime Communications Inc. of Mississauga, Ont.