Angus Reid Strategies readies online research service
By Adnews Staff
Market research company Angus Reid Strategies is developing a national online market research panel called the Angus Reid Forum. The service, which will be located at <http://www.angusreidforum>, will trade incentives such as money and gift certificates to panel members in exchange for their participation in surveys. The forum will be promoted as a way for clients to gain rapid feedback on their market research topics. “Canadians are ensconced in the rapidly developing world of Internet communication and the Angus Reid Forum further strengthens the online research capabilities that we provide to our clients,” said Ed Morawski, president of Angus Reid Strategies. “Our proprietary online panel will allow us to interact with citizens in a more engaging way and conduct research faster, more cost-effectively and efficiently.”