Titan Worldwide Canada to add gesture control to ads
By Adnews Staff
Out-of-home advertising company Titan Worldwide Canada has received an exclusive contract to use the gesture-based advertising technology of InTouch Media Group. The term of the contract is five years. During that time, Titan will add InTouch’s technology to its advertising inventory. This technology allows passers-by to alter a projected advertising image by moving or gesturing across a space. The system also allows viewers to interact with ads through text messages. “Titan Worldwide is the perfect fit for our company with its contacts in the agency field,” said InTouch director of sales and marketing David Leetham. “This new relationship with Titan will hasten our deployment schedule, allowing planners and brands greater access to our technology in 2007 and beyond.”