BLUE CROSS OFFERS CHOICES
By Adnews Staff
Quebec Blue Cross started airing a TV commercial last week to publicize the range of insurance products it sells. The 30-second spot is airing in Montreal and Quebec City, with the tagline, "The Blue Cross: Insuring Your Health." The campaign may also use radio and print at a later date. The ad was created by Cossette Communication-Marketing of Montreal. Blue Cross says a demand is building up in Quebec for more comprehensive and better targeted private insurance, due to the strategy being developed by the provincial government. The province is pushing for more out-patient care and is considering a bill for universal prescription drug insurance.
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