Salvation Army goes national with Urban House Tour campaign
By Adnews Staff
The Salvation Army has extended a regional advertising campaign called “Urban House Tour” to run nationally. The campaign was created by Element Eighty of Toronto for the Central Ontario Division of the organization. It originally ran in February. The television commercial shows the living conditions of homeless people in the form of a tour conducted by a hostess character who describes the scenes in the style of a home decor program.
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