SNACKWELL YOGURT
By Adnews Staff
U.S.-based RJR Nabisco is extending its Snackwell's line of cookies and crackers to include no-fat chocolate yogurt. The company's dairy division will roll out six different chocolate yogurt flavors this month in the northeast and midwest U.S. markets, supported by $14-million ad campaign by FCB/Leber Katz Partners of New York. Nabisco in Canada has no plans to bring the product north of the border, Snackwell brand manager Steve Taylor told Adnews last week. The Snackwell line was introduced in 1992. In Canada advertising for Nabisco is done by Harrod & Mirlin of Toronto.
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