BUGLE BOY LAUNCHES BALLOON TOUR
By Adnews Staff
Bugle Boy of Montreal is launching a hot air balloon tour in June to promote itself while giving a lift to Child Find, a charity that helps locate missing children. The balloon will travel to different events in nine cities in Canada over the summer. A representative of Child Find will be at the balloon when its tethered on the ground, to promote the charity and raise awareness of what it does. The 130-feet tall balloon takes the shape of a young boy - a lad with a 1,300-inch waist and size 610 shoes. PR for the tour is being done by The Metrick System of Toronto, which also handles the company's advertising. In Canada Bugle Boy sells jeans made for males aged 14 to 34.
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