COSMODA DOING PR AGAIN
By Adnews Staff
Cosmoda Corp. of Toronto hired Spectrum Public Relations of Toronto last month after a PR hiatus of four years. Cosmoda wants to raise its profile with retailers, Spectrum general manager Joy Williams told Adnews this week. Williams has connections at Spectrum and won the business without a review. The last time Cosmoda did PR the company used an agency owned at the time by Williams, called Williams & Associates. Cosmoda has the international licence to distribute watches from Roots Canada, Beaver Canoe, Fossil, Apropos and Giorgio Beverly Hills. The company also has a licensing agreement with Disney Canada to produce RCMP watches which will be available in the fall. In addition it makes the road safety kit called Via Max,
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