R&S PICKS UP MORE FROM PHARMACIA AND UPJOHN
By Adnews Staff
Toronto-based Rubel & Schwab Communications is launching a national print campaign later this month for Pharmacia & Upjohn's Provera and Ogen hormone replacement therapies. The agency won the Provera business six weeks ago and the Ogen account last month - both times in a competition with incumbent Remtulla & Associates of Toronto. Provera is effective in preventing endometrial cancer while Ogen reduces the risk of heart disease and osteoporosis. R&S also handles Pharmacia & Upjohn's Caverject, a treatment for impotence in men.
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